Episode 2235: Peter Osnos on LBJ & McNamara - the Vietnam Partnership Bound to Fail

There are few men politically or intellectually smarter than President Lyndon Johnson and his defense secretary Robert McNamara. So how did LBJ and McNamara screw up America’s involvement in Vietnam so tragically? According to Peter Osnos, the author of LBJ and McNamara: The Vietnam Partnership Destined to Fail, it might have been because the two men were, in their own quite different ways, too smart. For Osnos - a legendary figure in American publishing who, amongst many other things, edited Donald Trump’s Art of the Deal - the catastrophe of America’s war in Vietnam is a parable about imperial hubris and overreach. According to Osnos, who has access to much previously unpublished material from McNamara, The Best and the Brightest orchestrated the worst and dumbest episode in American foreign policy. Peter Osnos began his journalism career in 1965 as an assistant to I. F. .Stone on his weekly newsletter. Between 1966–1984 Osnos was a reporter and foreign correspondent for The Washington Post and served as the newspaper’s foreign and national editor. From 1984-1996 he was Vice President, Associate Publisher, and Senior Editor at Random House and Publisher of Random House’s Times Books division. In 1997, he founded PublicAffairs. He served as Publisher and CEO until 2005, and was a consulting editor until 2020 when he and his wife, Susan Sherer Osnos, launched Platform Books LLC. Among the authors he has published and/or edited are — former President Jimmy Carter, Rosalyn Carter, Gen. Wesley Clark, Clark Clifford, former President Bill Clinton, Paul Farmer, Earvin (Magic) Johnson, Kareem Abdul Jabbar, Sam Donaldson, Kenneth Feinberg, Annette Gordon Reed, Meg Greenfield, Dorothy Height, Don Hewitt, Molly Ivins, Vernon Jordan, Ward Just, Stanley Karnow, Wendy Kopp, Charles Krauthammer, Brian Lamb, Jim Lehrer, Scott McClellan, Robert McNamara, Charles Morris, Peggy Noonan, William Novak, Roger Mudd. Former President Barack Obama, Speaker of the House Thomas P. (Tip) O’Neill, Nancy Reagan, Andy Rooney, Morley Safer, Natan Sharansky, George Soros, Susan Swain, President Donald Trump, Paul Volcker, Russian President Boris Yeltsin, and Nobel peace prize Winner Muhammad Yunus, as well as journalists from America’s leading publications and prominent scholars. Osnos has also been a commentator and host for National Public Radio and a contributor to publications including Foreign Affairs, The Atlantic, and The New Republic. He wrote the Platform column for the Century Foundation, the Daily Beast and The Atlantic.com from 2006-2014. He has also served as Chair of the Trade Division of the Association of American Publishers and on the board of Human Rights Watch. From 2005-2009, he was executive director of The Caravan Project, funded by the MacArthur and Carnegie Foundations, which developed a plan for multi-platform publishing of books. He was the Vice-Chairman of the Columbia Journalism Review from  2007-2012. He is a member of The Council on Foreign Relations. He is a graduate of Brandeis and Columbia Universities. He lives in New York City, with his wife Susan, a consultant to human rights and philanthropic organizations. His children are Evan L.R. Osnos and Katherine Sanford. There are five grandchildren.Named as one of the "100 most connected men" by GQ magazine, Andrew Keen is amongst the world's best known broadcasters and commentators. In addition to presenting KEEN ON, he is the host of the long-running How To Fix Democracy show. He is also the author of four prescient books about digital technology: CULT OF THE AMATEUR, DIGITAL VERTIGO, THE INTERNET IS NOT THE ANSWER and HOW TO FIX THE FUTURE. Andrew lives in San Francisco, is married to Cassandra Knight, Google's VP of Litigation & Discovery, and has two grown children.Keen On is a reader-supported publication. To receive new posts and support my work, consider becoming a free or paid subscriber. This is a public episode. If you'd like to discuss this with other subscribers or get access to bonus episodes, visit keenon.substack.com/subscribe