Episode 225: Perkville: How to craft a loyalty program that grows your business

What We Cover In This Episode: How the point system is a tried-and-true method to use for a rewards program [5:29] Some examples of how businesses currently run their referral programs [6:44] What the concept of "earning velocity" is all about [8:07] The best reward or the top tickets that studios offer [11:01] How businesses are restructuring their rewards to maximize both client interest and business benefit [13:08] A look at referral offers features [14:19] Strategies for effectively marketing to the customers of a studio [16:22] Quotes: "With a point system, activities like spending money or attending classes earns points and then those points are redeemed for prizes. It is effective because it is easy for customers to understand." [Ria, 5:50] 
"Calculating earning velocity involves analyzing how quickly customers accumulate points. It's helpful for balancing the rewards to ensure they are attainable yet reasonable." [Ria, 8:22] "A successful referral is often worth hundreds of dollars to wellness businesses, so ensuring that the points given for a referral are not too low it's important to keep customers interested in referring friends." [Ria, 13:50]   LINKS:   Learn More About Perkville & Get Exclusive Offers from our Partners!  Perkville's Website  Harbour Dance Centre: A Legacy of Dance and Passion (Perkville Blog) Send Megan Your Playlist or Discuss the Podcast Here! fitDEGREE's Business Portal https://calendly.com/fitdegree/support  [email protected] https://www.instagram.com/fitdegree/ ​​https://www.instagram.com/fitspot_guru/  https://www.fitdegree.com/blog