Episode 225: Start Podiatry Video Marketing on the Right Foot With Dr. Andrew Schneider

Dr. Andrew Schneider is a podiatrist and the medical director of Tanglewood Foot Specialists in Houston, Texas. Not only that, he is a video marketer extraordinaire! His practice has grown significantly by way of his YouTube channel–—a channel he has built from the ground up through DIY video production in his office. Attracting patients from all over the world, Dr. Schneider and his team provide answers and explanations for many of podiatry's mysteries with a little movie magic. Here's a Glimpse of What You'll Learn 0:00 Introduction 3:22 Shoot Your Own Video Presentation 4:17 Why Video 6:03 Why Doctors Need Video Marketing 6:55 DIY vs. Pro Videography 8:55 Research & Understanding Audiences 11:50 Finding Your Patient Avatar 12:39 Components of Patient Avatars 13:46 Who's Watching Your Videos 17:49 Topics Viewers Want to Watch 19:03 Scripted vs. Unscripted 20:14 Importance of a Good Script 21:43 Understanding Your Objective 22:23 Knowing Your Audience 22:47 Writing Tips 24:18 Equipment Checklist 26:44 Lighting Essentials 29:25 Using a Backdrop 30:08 Teleprompter Overview 32:36 Captioning Your Videos 33:25 Tripod Setup 34:20 Setting Up to Shoot 35:15 Editing Your Video 37:35 Posting & Marketing Video 43:58 Closing Thoughts Whether you're looking to shoot your own video or work with a professional video production team, you can't go wrong with using digital video as a new marketing channel. It's the way of the future for podiatrists all over the world. As Dr. Schneider put it during our conversation, it's the second largest search engine in the world with over a billion watching hours every day. When 62% of businesses use YouTube to market their services, you're only missing out by not publishing your own videos. Take a look at this episode and learn what you can do to bring your marketing forward into the modern era. Speakers Featured in This Episode - Tom Foster of Foster Web Marketing- Andrew Schneider of Tanglewood Foot Specialists This episode is brought to you by Foster Web Marketing. Foster Web Marketing is dedicated to providing cutting-edge, highly customizable marketing and strategic solutions specifically designed for law firms and medical practices. Our award-winning marketing and systems solutions are what set us apart from everyone else.