Episode 227: The Futility of Reassurance and Being on the Hook with Seth Godin

"That's what the practice is. It's for people who have read enough blog posts or books to know the method, but for whatever reason look straight at the method and blink," says Seth Godin. His 20th book is The Practice: Shipping Creative Work and it's a book for our troubled times.  Keep the conversation going on social media @CNFPod and head over to brendanomeara.com for show notes and to sign up for my monthly newsletter.