Episode 228 How to Build a Profile of Your Ideal Client

In this episode, Philippa breaks down how to build a true ideal client profile that goes beyond demographics and into the psychographics that actually drive buying decisions. She walks through how to identify your client’s real problems, understand their motivations, and create messaging that resonates at every stage of their journey. If your marketing feels scattered or inconsistent, this episode will help you refocus with clarity and intention. Key Takeaways: [00:02:00] Start With the Problem [00:03:00] Internal Motivators Matter [00:04:00] Customer Journey Awareness [00:05:00] Addressing Objections [00:06:00] Creating Resonance In this episode, you’ll learn: How to define your ideal client beyond demographics Why psychographics matter more than surface-level traits How to align your messaging with your client’s stage of awareness How to use objections to strengthen your content How to create marketing that attracts the right audience Join the Strategic Marketing Canvas Workshop (https://channerconsulting.com/the-strategic-marketing-workshop/)to build your 90-day marketing plan with clarity. Links: Connect with me: https://www.linkedin.com/in/philippachanner/ Learn more: www.channerconsulting.com