Episode #229: UNDERSTANDING CUSTOMER MICRO-JOURNEYS

from SimpleBiz360™ Podcast · host Jeffrey Mason

The Experience Economy feasts on the effects of the transactional micro-journeys!Each transaction has multiple touchpoints that create their own customer impressions. At the end of a purchase, many of our companies have faced one, or maybe two dozen opportunities to please, or displease a paying customer. Can our companies identify these micro-journeys tucked inside each purchase? If so, do our businesses chart these? Do we train for these? Why should we even care about these? Join us for some ideas that should cause necessary, pause, reflection, and likely revisions.Support the show

What this episode covers

The Experience Economy feasts on the effects of the transactional micro-journeys! Each transaction has multiple touchpoints that create their own customer impressions. At the end of a purchase, many of our companies have faced one, or maybe two dozen opportunities to please, or displease a paying customer. Can our companies identify these micro-journeys tucked inside each purchase? If so, do our businesses chart these? Do we train for these? Why should we even care about these? Join us for s...

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Episode #229: UNDERSTANDING CUSTOMER MICRO-JOURNEYS

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This episode is 4 minutes long.

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This episode was published on March 7, 2024.

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