Episode 23 - Heart of Sales: Understanding the Psychology of Sales

In this episode, Jeff VanderWal unpacks the inner dynamics that drive sales conversations—from buyer skepticism to emotional decision-making. You’ll learn how understanding basic human psychology can help you connect more authentically, build trust, and serve with greater impact. Jeff explores the difference between manipulation and influence, the role of mindset, and how to move beyond transactional selling into meaningful relationships. Whether you're new to sales or looking to deepen your approach, this episode will equip you with faith-based insight to navigate the emotional and relational aspects of the sales process. For more episodes and resources, visit: https://www.builtforapurpose.com