Episode 23 - How a Hunting Magazine Got 100+ Brand Deals (with Tyler Sharp)

Tyler Sharp is doing something most people in the hunting world said was impossible, creating content that appeals to both hunters and non-hunters without pissing anyone off.As the founder of Modern Huntsman magazine, Tyler's built something that looks more like a coffee table art book than a traditional hunting publication. And it's working. He's partnered with over 100 brands, converted vegetarian National Geographic photographers into advocates, and hosts wild game dinners in Dallas where urbanites who've never hunted show up just to try the food—and leave curious about the lifestyle.In this conversation, we dive into how he threads the needle on controversial topics like elephant hunting, why African villagers are more supportive of hunting than most Westerners realize, and what happens when an elephant goes down in the middle of the bush (spoiler: the "bush telegraph" brings hundreds of people out of nowhere).We also talk about his upcoming cookbook with Penguin Random House, his annual Scotland deer stalking trips, and why he thinks the future of hunting depends less on recruiting new hunters and more on changing how the other 85% of the world sees what we do.KEY TOPICS:- Threading the needle: Creating hunting content in the "purple zone"- How Modern Huntsman landed 100+ brand partnerships- The truth about elephant hunting and African communities- Why meat is more valuable than money in the bush- Converting vegetarian Nat Geo photographers- Wild game dinners as cultural bridges- Upcoming cookbook launch with Penguin Random House- Scotland deer stalking experiences and elk hunting tripsTIMESTAMPS:0:00 - National Geographic's identity crisis1:01 - How Tyler built Modern Huntsman2:15 - The art of diplomatic storytelling3:20 - Discussing controversial hunting topics7:02 - New hunter recruitment vs. positive PR9:12 - David Chancellor: From vegetarian to hunting advocate10:25 - Elephant hunting: The bush telegraph phenomenon17:49 - What motivates Tyler's mission20:15 - Wild food dinners: Converting non-hunters24:23 - What's next: Cookbook, Scotland, Colorado experiences27:30 - Photographic vs. hunting safaris: The environmental truthABOUT TYLER SHARP:Tyler Sharp is the founder and creative director of Modern Huntsman, a premium publication that bridges hunting culture with mainstream audiences through exceptional photography, long-form journalism, and thoughtful storytelling.FIND TYLER SHARP ON SOCIALInstagram: https://www.instagram.com/tylersharpphoto/X/Twitter: https://x.com/tylersharpphotoLinkedIn: https://www.linkedin.com/in/tylersharpphotoWeb: https://www.tylersharp.com/FIND MODERN HUNTSMAN ON SOCIALInstagram: https://www.instagram.com/modernhuntsman/Web: https://modernhuntsman.com/FIND BRADY KNOWLTON ON SOCIALX/Twitter: https://x.com/vivamusverumTikTok: https://www.tiktok.com/@bradys_most_interestingInstagram: https://www.instagram.com/bradysmostinteresting/Subscribe for more conversations about hunting, conservation, and the intersection of tradition and modern culture.#Hunting #Conservation #ModernHuntsman #WildGame #Photography #TylerSharp #HuntingCulture #WildlifeManagement #Africa #Storytelling