Episode 23 – Kevin Massar • The Field Dream | Building Soccer Club Identity: Community Culture, Local Storytelling & Better Uniform Systems

🎙️ In this episode of The Fashion Translator, Claire Lys sits down with Kevin Massar, co-founder and CEO of The Field Dream — a design-led soccer culture brand helping clubs build their identity through uniforms, fanwear, and community-first experiences.From his transition out of global corporate roles into a startup, to the realities of building grit, systems, and authentic growth — Kevin shares what it really takes to build a brand that serves people and the game.This conversation dives into:• How design shapes club identity and belonging• Why U.S. youth soccer became “pay-to-play” — and what’s missing• What it looks like to build a community hub beyond product• The real startup challenges: resources, logistics, tariffs, and momentum• Growing through events, partnerships, and organic relationships (not just ads)• Where automation and AI can actually help a small brand right nowIf you care about club culture, youth sports, brand-building through design, or building a business with real community gravity — this episode is for you.Guest:👤 Kevin Massar🔗 LinkedIn: https://www.linkedin.com/in/kevinmassar/🔗 Instagram:https://www.instagram.com/thefielddream/Brand:🏷️ The Field Dream🌐 Website: https://thefielddream.com/🔗 LinkedIn: https://www.linkedin.com/company/the-field-dream/🔗 Instagram: https://www.instagram.com/thefielddream✨ Connect with Claire Lys - https://www.linkedin.com/in/claire-lys-bastien-wald/ to explore how AI and innovation can elevate fashion brands, or to be featured on The Fashion Translator.🎥 Intro video by Rana Unity Get full access to The Fashion Translator Edit at clairelysbastienwald.substack.com/subscribe