Episode 23- Know Your Enemy and Your Cause

Every one of us has this antagonist outside of us, and it may be anyone or anything that we naturally stand against. But it's important to understand what is the antagonist to your success and what is holding you back from reaching your goals. We all have different struggles, and it's a must to identify what these are and how to overcome them. It's also important to look at where you're going wrong in order to make the necessary changes for success. A common antagonist that's stopping electricians from getting more jobs is when they stay in the "technician brain." This stops us from thinking of a strategy that focuses on selling the service. Without a strategy that helps us become more visible and market our services, we'll never reach the level of success they want. When we are in this state of mind, we also tend to disorganize our target market. Being in the "sales technician brain" is the sweet spot between being a technician and a salesperson. This is where electricians should be focusing their efforts in order to get more jobs. This state of mind allows us to think outside the box and come up with creative strategies that will help us reach our target market. This will help in establishing your target market, so you can focus on the right people and maximize your time.