Episode 23: Reimagining Cannabis: Sameer Padamsey on Building a Wellness-First Brand in a Regulated Industry

What this episode covers

Sameer Padamsey founded ufeelu to offer cannabis wellness products that support sleep, mood, and pain relief — all without the high. In this episode, he discusses the complexities of launching and scaling a brand in a highly regulated space, where product approval can take months and education is essential. He opens up about building his team through culture-first hiring, maintaining trust with customers and partners, and the importance of balance and wellness as both a personal and business goal. Sameer also shares his vision for expanding into international markets and making cannabis wellness more accessible worldwide. 🎧 In this episode, they discuss: - Sameer’s journey from the legacy cannabis market to building ufeelu, a wellness-first brand using non-intoxicating compounds. - The regulatory challenges of launching products and selling through recreational cannabis channels. - Why topicals are often the entry point for skeptical wellness consumers. - How Sameer hires based entirely on values, culture fit, and personal connection — not resumes. - The importance of trust, empathy, and balance in leading a sustainable, people-centered business.