EPISODE · Jun 24, 2025 · 41 MIN
Episode 23: Reimagining Cannabis: Sameer Padamsey on Building a Wellness-First Brand in a Regulated Industry
from The People-Driven CEO Podcast · host shanejjamesgroup
In this episode, Sameer Padamsey, co-founder of Ufeelu, shares how he's carving out a new category in cannabis focused entirely on wellness. Rather than intoxicating effects, Sameer’s CBD-based products are designed to improve sleep, mood, and pain relief through non-intoxicating compounds. He walks us through the journey of building a purpose-driven brand in one of Canada’s most highly regulated industries, from early product development and navigating government systems to building a values-based team and earning customer trust. Sameer also speaks candidly about the challenges of entrepreneurship, work-life balance, and the often-overlooked human side of running a mission-driven business. His story offers valuable lessons in empathy-led leadership, long-term vision, and building trust at every touchpoint. Mobile viewers: tap the link to watch the interview: https://youtu.be/qDcVkqcTZY4 🌐Ufeelu: https://www.ufeelu.com/ #ThePeopleDrivenPodcast | Hosted by Shane Jeremy James 🎧 Listen on:
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What this episode covers
Sameer Padamsey founded ufeelu to offer cannabis wellness products that support sleep, mood, and pain relief — all without the high. In this episode, he discusses the complexities of launching and scaling a brand in a highly regulated space, where product approval can take months and education is essential. He opens up about building his team through culture-first hiring, maintaining trust with customers and partners, and the importance of balance and wellness as both a personal and business goal. Sameer also shares his vision for expanding into international markets and making cannabis wellness more accessible worldwide. 🎧 In this episode, they discuss: - Sameer’s journey from the legacy cannabis market to building ufeelu, a wellness-first brand using non-intoxicating compounds. - The regulatory challenges of launching products and selling through recreational cannabis channels. - Why topicals are often the entry point for skeptical wellness consumers. - How Sameer hires based entirely on values, culture fit, and personal connection — not resumes. - The importance of trust, empathy, and balance in leading a sustainable, people-centered business.
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Episode 23: Reimagining Cannabis: Sameer Padamsey on Building a Wellness-First Brand in a Regulated Industry
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