Episode 23: Steve Olsher - Mr. Bold - What is Your What?

My favorite question that helps me get through so many challenges in my life and in my business is, "why?" Not just, "what is my why?" but, "why this goal?", "Why did we end up where we are right now?" "Why did my brother die so young?". Get the idea? I never forgot the other questions like, Who?, What?, When?, Where? and How? but they were not the questions that seemed to unlock the door to my inner knowing like why? did. I would use all the other questions to dig deeper into the why yet there seemed to be a piece I was missing somewhere. I understood my why but I needed to also know an essential piece of me, my what. The what is essentially the core essence of who you are and what you were born to do. I would get glimpses but then it would slip. It would manifest in many different ways yet I could not verbalize it other than to describe myself by what I did for a living. As I was preparing for this show, I was watching Wayne Dyer's movie, The Shift and thinking, how do you unlock what is already inside of you to have the greatest impact on those you encounter along the way. My guest today wrote a NY Times bestselling book called, What is Your What? Discover the One Amazing Thing You Were Born to Do and in it he lays out a plan to help you unlock the What you were born with and then how you can bring that into your life in every way. If I have to look at more than Why?, which we all must, then this interview will give you some steps you can take right now to begin unlocking your what and get a free copy of Steve Olsher's book so you can continue your journey after you listen to this show. Steve Olsher is known as the world’s foremost reinvention expert. Famous for helping individuals and corporations become exceptionally clear on their WHAT – that is, the ONE thing they were created to do – his practical, no-holds-barred approach to life and business propels his clients towards achieving massive profitability while also cultivating a life of purpose, conviction, and contribution. A 25+ year entrepreneur, Steve is the Chairman & Co-Founder of Liquor.com, an online pioneer who launched on CompuServe’s Electronic Mall in 1993, New York Times bestselling author of What Is Your WHAT? Discover The ONE Amazing Thing You Were Born To Do, author of the Business Technology Book of the Year, Internet Prophets: The World’s Leading Experts Reveal How to Profit Online, creator/host of Internet Prophets LIVE!, international keynote speaker, and in-demand media guest who has appeared on CNN, Fox Business and other national outlets.