Episode 23: Teaching Startups How to Write Compelling Web Copy - Joanna Wiebe

Many of today's startups have either time or money, rarely both. That leaves the minimal staff to handle important tasks that are usually completed by a dedicated (educated) team. How does the CEO of a lean startup write compelling sales copy on his own? Joanna Wiebe created Copyhackers to ensure that startups have a place to learn how to communicate with their audience. Joanna Wiebe is the founder of Copy Hackers; an online resource dedicated to teaching startups how to write compelling web copy. Joanna left a position as a corporate copywriter to pursue her love of helping startups. In addition to informational products for startups the site offers certification courses for copywriters. Joanna loves the hunger of startups and is committed to growing her resource into a multi-million dollar business.   Episode Highlights: What were Joanna's first thoughts about the title of "copywriter"? How did Joanna's education in Humanities influence her teaching? When should a startup begin considering copy? The emotional "journey" of a/b testing How does Joanna keep her skills sharp? What does Copyhackers future look like?   Resources: CopyHackers CopyHackers for Hire Airstory Contact Joanna with questions and feedback at: [email protected]. Follow Joanna on Twitter Thanks for listening!  (**include Marylou's contact info, iTunes review link, website, etc.)