Episode 23: The story your pricing is telling

It’s so easy to think that pricing is just a number. Something practical. Logical. Neutral.But what if the prices you charge for your products and services are actually telling a story about you - whether you realise it or not.In this episode of The Business of Stories, Susan explores why pricing is never just about money, and how what you charge shapes perception, energy, confidence, and the clients you attract.You’ll discover:How undercharging can quietly undermine trust, positioning, and confidenceWhy fitting in with your competitor’s pricing might be keeping you stuckHow to spot a disconnect between how you position yourself and what you chargeThe role energy plays when you quote a price, and why it matters more than you thinkWhy pricing is never about your self-worthA simple way to make the value of what you do feel tangible, clear, and easy to say yes toThis perspective-shifting episode will help you look at your pricing in a new light, and make intentional choices that feel aligned - for you and the people you’re here to help.If you’re ready to stop letting fear or old beliefs dictate your prices, and start telling a story of clarity, confidence and value, this episode is a must-listen.If you have a question you would love Susan to answer on the show, please email it (in writing) to [email protected] out Storytelling Mastery here Download my Be The Guide Masterclass hereDownload a free copy of The Business of Stories hereAbout your host Susan Payton:When Susan told her ‘ordinary’ story to 1,500 business owners back in 2015, the response from people who resonated with it and felt connected to her as a result of hearing it, blew her away!In fact, that moment completely changed her business - and her life.Susan has since worked with entrepreneurs all over the world, written the international bestselling book, The Business of Stories, hosted the podcast of the same name, and become a leading authority on how to use storytelling to stand out in your industry.Thousands have used her simple framework to share their message with impact, attract ideal clients and grow their business.Susan has also spoken on stages from Brighton to Barcelona, guested on panels and podcasts and run numerous masterclasses, guest expert sessions and workshops, both online and in person.In a world where it’s getting harder and harder to be heard above the noise, Susan is passionate about showing business owners how to clearly articulate their value and speak to the right people, at the right time, with a simple message and a great story.See my bio here And my speaker page hereConnect with Susan:Email: [email protected]: https://www.linkedin.com/in/susanpaytonuk/Facebook: https://www.facebook.com/SusanPaytonUK/Instagram: https://www.instagram.com/thebusinessofstories/Produced by Winter Audio.Mentioned in this episode:The Story Source Your go to source of stories, ideas, examples and content for your emails, sales, launches and visibility. LIFETIME access for the first 100 people. Buy once. Get LIFETIME access. www.thebusinessofstories.com/source