Episode 23: Your marketing is more than your portfolio - How to create a marketing campaign that consistently attracts your ideal client with Jude Charles

I am so grateful that Jude Charles is back for another episode and this time we’re discussing all things marketing! This time we discuss the importance of storytelling in the interior design industry and how capturing the unpolished version of a project can set designers apart. Jude emphasises the power of showing the behind-the-scenes journey and the challenges that arise during a project. He believes that sharing these moments not only builds trust with clients but also allows designers to showcase their unique personalities and the emotion they bring to their work. Jude also explains the value of sharing personal aspects of oneself in business and building trust with clients and shares strategies for turning clients into advocates whilst highlighting the power of storytelling in building trust and creating connections. You don’t want to miss it! Warning: You will need your notepad for this one 🖊️Click here for Jude's downloadable resources for Interior Designers- 10 Storytelling Prompts & Year-End Analysis.Connect with the host: @thebusinessofinteriorsThebusinessofinteriors.comConnect with our guest: @judecharleshttps://judecharles.co/This podcast is sponsored by Rachel Usher Interior Design. If you enjoy this podcast please could we ask that you leave a review. Hosted on Acast. See acast.com/privacy for more information.