Episode 230: Why Every Woman CEO Should Consider Podcasting or Writing with Natasha Tynes

In this episode, Philippa sits down with Natasha Tynes to explore how podcasting and writing can be powerful tools for building authority, visibility, and trust in an AI-driven world. They discuss why authenticity matters more than ever, how writing a book shifts your brand positioning, and how to approach content creation without overwhelm. If you have been considering starting a podcast or writing a book, this conversation will help you think about it strategically. Key Takeaways: [00:04:00] Authenticity in an AI World [00:08:00] Books as Authority Tools [00:13:00] Discipline Over Motivation [00:21:00] Power of Podcasting [00:37:00] Choosing the Right Platform In this episode, you’ll learn: Why authenticity is becoming more valuable in marketing How writing a book positions you as a thought leader How to approach writing with structure and consistency Why podcasting builds trust faster than traditional content How to choose the right visibility strategy for your business Join the Strategic Marketing Canvas Workshop  to build a clear visibility and marketing strategy: https://channerconsulting.com/the-strategic-marketing-workshop/  Links: Connect with me: https://www.linkedin.com/in/philippachanner/ Learn more: www.channerconsulting.com Connect with Natasha Tynes: Website: https://www.natashatynes.com Email: [email protected] Social: LinkedIn, Instagram, Facebook, Substack (search “Natasha Tynes”)