Episode 231: No-one buys MFA… they buy “sleeping better”

Episode 231 Welcome to the MSP Marketing Podcast with me, Paul Green. This is THE show if you want to grow your MSP. This week’s show includes: 00:00 Don’t sell the FEATURES, sell the BENEFITS 03:20 3 KILLER offers to stand out from the MSP crowd 11:17 How to hire and integrate the best remote employees into your MSP Featured guest: Thank you to Michael Nelson, Co-founder of Scaled, for joining me to talk about why MSP owners should embrace remote working, how he was able to successfully integrate remote staff into his team within his own MSP business, and how he found himself perfectly positioned to help other MSPs do the same. Michael Nelson is a founder of Scaled, a staff-augmentation firm that deploys L2 & L3 Technical Talent for MSPs from South Africa and the owner of a successful & growth-oriented MSP in California He started TLC Tech, a Sacramento based MSP in 2004 serving all types of clients. In 2008 the company made the transition to fully managed services. Averaging 20-30% year over year growth, the company consistently maintains best in class EBITDA. Currently with a staff of 28, the company has transitioned to being a fully remote MSP, with 30% of the staff working remotely from South Africa. After recognizing the benefits and the market need, Michael started Scaled with Jason Knight (also a former MSP owner) to place L2 & L3 techs with MSPs Connect with Michael on LinkedIn: https://www.linkedin.com/in/michaelnelsonca/ Extra show notes: Listen or watch every Tuesday on your favourite podcast platform, hosted by me, Paul Green, an MSP marketing expert: https://www.linkedin.com/in/paul-green-msp-marketing/ http://mspmarketingedge.com/about/ Subscribe to my YouTube channel: https://www.youtube.com/mspmarketing You can join me in the MSP Marketing group on Facebook: https://www.facebook.com/groups/mspmarketing/ Find out about my MSP Marketing Edge service: https://www.mspmarketingedge.com Connect with me on LinkedIn: https://www.linkedin.com/in/paul-green-msp-marketing/ Subscribe to this podcast using your favourite podcast provider: https://www.audible.co.uk/pd/Paul-Greens-MSP-Marketing-Podcast-Podcast/B08JK38L4V https://podcasts.apple.com/gb/podcast/paul-greens-msp-marketing-podcast/id1485101351