Episode 231 - Picon Someone Your Own Size

In this audio essay, Eric examines mergers and acquisitions in the spirits world, using several case studies to explore how brands rise, fall, or become acquired. The case studies are: The recent acquisition of Picon Aperitif from Diageo by the Campari Group The sale of Blue Coat Gin to Heaven Hill, as part of their acquisition of Samson & Surrey. The acquisition of Faber Distilling (and its facilities) by Millstone Spirits Group At first blush, this might sound like just a bunch of corporate twaddle. But if you dig into the stories behind these headlines, a richer, crisper picture of today's spirits industry begins to emerge. This episode is brought to you by Near Country Provisions. If you live in the Mid-Atlantic and want to enjoy ethically raised (and delicious) meat from local farmers delivered to your door every month, then you need Near Country in your life. Head over to NearCountry.com and enter the code BARCART when you sign up for your subscription to receive 2 free pounds of bacon or ground beef in your first delivery.