Episode 231: The Evolving Role of Procurement

Is there anything in marketing more misunderstood than procurement?Reports and guidelines published recently by WFA and Association of National Advertisers illustrate the evolving and increasingly influential role played by procurement in marketing success.For this episode of #MediaSnack LIVE, we joined with the industry's leading marketers and procurement experts on LinkedIn Audio to unpack the role of procurement and its blossoming partnership with astute marketing leaders. Our show is LIVE and we invite anyone that joins to ask questions and share perspectives. In this show, we covered how the view of procurement continues to change, why 2023 is procurement's year to shine, how we can all grow in our understanding of procurement's role in marketing, and much, much more. #MediaSnack LIVE is hosted monthly on LinkedIn Audio. We gather the best and brightest from media and advertising to talk about the latest trends and topics, with the goal of working together toward Better Media for Brands We Love. Be sure to follow us on LinkedIn for info on upcoming shows.  In this episode:Buying Less for Less by Gerry PreeceMadison Avenue Manslaughter by Michael FarmerMagic and Logic from CIPS, the IPA and ISBA