Episode 233: Creating Second Time Repeat Donors: Needing Speed and Personalization to Succeed

Most first-time donors are testing the waters—curious if your nonprofit delivers on its promise and if a deeper connection is worth their investment. That’s why speed isn’t just a courtesy in stewardship; it’s a strategy. In this episode, I explore how re-qualifying new donors within the first 90 days can mean the difference between a one-time gift and a lifetime of giving. The data is clear: fast, thoughtful follow-up—especially from the right people—dramatically boosts your donor retention and major gift potential.