EPISODE · Mar 15, 2019 · 56 MIN

Episode 233 - Pricing at Starbucks

from The Soul of Enterprise: Business in the Transformation Economy by THRESHOLD · host Ron Baker and Ed Kless

Ed and Ron will discuss a blog post by Kent Hendricks, 6 psychological tactics behind the Starbucks menu. If you're interested in behavioral economics and how it intersects with pricing choices, you don't want to miss this show.

Episode metadata supplied by the publisher feed · Published Mar 15, 2019

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Episode 233 - Pricing at Starbucks

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