EPISODE · Mar 15, 2019 · 56 MIN
Episode 233 - Pricing at Starbucks
from The Soul of Enterprise: Business in the Transformation Economy by THRESHOLD · host Ron Baker and Ed Kless
Ed and Ron will discuss a blog post by Kent Hendricks, 6 psychological tactics behind the Starbucks menu. If you're interested in behavioral economics and how it intersects with pricing choices, you don't want to miss this show.
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Episode 233 - Pricing at Starbucks
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