Episode 233: The NEW Way of Running Facebook Ads in 2025

Episode Description Facebook ads have changed again. In this episode, Pep Hufen pulls back the curtain on the four simple guidelines Smart Marketer's agency is using right now to spend smarter, scale faster, and stay profitable in 2025. From building streamlined campaigns that make data crystal clear to using a "Golden Triangle" tracking system, Pep reveals exactly how to keep your top-performing ads alive for months without creative burnout. "I can guarantee you that you'll look at Facebook ads differently." – Pep Hufen You Will Learn How to simplify your campaign structure for faster insights and better control Why "one offer per campaign" maximizes budget and diversifies acquisition The Golden Triangle of Tracking and how it helps you find the real ROAS Creative diversification strategies that keep your ads fresh for months The new, smarter way to test creatives without restarting from scratch Why your backend numbers, not Ads Manager, should be your source of truth Links & Resources Smart Marketer – smartmarketer.com Omnisend – smartmarketer.com/omnisend (Use code SMART for 50% off your first 3 months) Triple Whale – triplewhale.com Northbeam – northbeam.io Hyros – hyros.com Wicked Reports – wickedreports.com Timestamps 00:00 Introduction from Anthony and Omnisend sponsor note 01:48 Pep introduces the new way to run Facebook ads in 2025 02:32 Tip #1: Simplifying campaign structures and giving AI room to work 05:44 Tip #2: The Golden Triangle of Tracking (Ads Manager, 3rd-party tool, backend) 09:31 Tip #3: Creative is king, volume, diversification and quality matter more than ever 11:50 Tip #4: Smarter creative testing to keep campaigns running for months 13:01 Wrap-up and applying these strategies to your own ad account Your Engagement Matters! Thank you for tuning in! Your support helps us keep delivering strategies that work in today's fast-changing marketing landscape. 📢 Leave a 5-star review on Apple Podcasts: Click Here 📲 Share this episode on social media, tag us, and use #WeOutHere 💌 Have feedback? Email us at [email protected] Serve the World Unselfishly and Profit! 🚀