Episode 235 Build What You’re Called To—But Do It Strategically with Elaine Lankford

In this episode, Philippa sits down with Elaine Lankford to explore how mission, vision, and clarity shape the foundation of your business. They discuss how to identify the right problems to solve, define your ideal client, and use tools like AI to strengthen your strategy. If your business feels scattered, this episode will help you rebuild with intention. Key Takeaways: [00:05:00] Mission and Vision as Your Compass [00:07:00] Passion and Problem Alignment [00:10:00] Why You Cannot Serve Everyone [00:15:00] Fixing Generic Messaging [00:28:00] Define Point A and Point Z In this episode, you’ll learn: How to build a strong business foundation How to define your ideal client with clarity How to refine your mission statement How to use AI strategically in your business How to create a clear roadmap for growth Join the Strategic Marketing Canvas Workshop and sign up to be notified when When Clarity Leads is released. https://channerconsulting.com/the-strategic-marketing-workshop/  https://channerconsulting.com/when-clarity-leads/    Links: Connect with Elaine Lankford: https://meetcoachelaine.com Nonprofit: https://www.linkedin.com/in/philippachanner/ Learn more: www.channerconsulting.com