Episode 235 | Ford Slashes BlueCruise Price, GM vs Tesla, Coveted Costco Partnership

David Welch, Detroit Bureau Chief, Bloomberg joined Grayson Brulte on TheRoad to Autonomy podcast to discuss Ford's BlueCruise price cut and GM's burgeoning competition with Tesla for personally owned autonomous vehicles. Ford continues to face headwinds without an autonomous driving partner as GM prepares to once again commercialize Cruise and Tesla prepares to introduce the robotaxi on 10/10. Without a partner and Waymo currently open to doing deals with several OEMs, could Ford once again strike a partnership this time not with Google but with Waymo?There are a lot of questions to be answered as the market for personally-owned autonomous vehicles begins to emerge. When the market is fully emerge, one of the biggest questions that remains is which company will secure the coveted Costco partnership?Episode Chapters0:00 Car Software Subscriptions 8:06 GM Cruise Subscription 10:53 GM vs. Tesla13:03 Could Ford Go Back to Waymo?15:31 May Mobility18:53 Autonomous Driving Stacks20:52 AVRide21:38 Commerce Dept. Connected/Autonomous Vehicle Proposed Rules24:22 Autonomous Driving Stacks for Select Markets25:32 Hyundai 28:32 FSD Approach 30:19 Zoox37:03 Costco Autonomous Vehicle Partnership 39:12 Aurora Driver-Out 40:03 Key Takeaways Recorded on Tuesday October 3, 2024 --------About The Road to AutonomyThe Road to Autonomy® is a leading source of data, insight and commentary on autonomous vehicles/trucks and the emerging autonomy economy™.Sign up for This Week in The Autonomy Economy newsletter: https://www.roadtoautonomy.com/autonomy-economy/See Privacy Policy at https://art19.com/privacy and California Privacy Notice at https://art19.com/privacy#do-not-sell-my-info.