Episode 235: Opening the BLACK BOX of Programmatic - Featuring Kroll

You’ve hopefully already read the facts. Programmatic is still a MESS. But there are people, companies, behaviors and practices behind all this mess that we have yet to fully understand. Until now…On this #MediaSnack LIVE we were joined by the expert team from Kroll, the investigative firm that conducted the qualitative parts of the ANA’s study.In case you missed it, earlier this year The Association of National Advertisers published the 'first look' of their study into the programmatic media supply chain. As part of the study Kroll was tasked with “illuminating, clarifying, and demystifying the U.S-based programmatic media supply chain”In other words, getting to understand the dominant behaviors and practices that exist behind programmatic today.In particular, Kroll sought to gain insights into the following key areas: 1️⃣ The flow of dollars from advertiser to publisher2️⃣ The value exchanged for those dollars at each link in the chain3️⃣ Whether any nontransparent practices or behaviors exist that have the potential to create unnecessary cost or waste for advertisersKroll’s part of the report, ‘ANA Programmatic Media Supply Chain Transparency Study - Qualitative Insights’ has just been released and is available for free download at www.ana.net/kroll If you care about understanding programmatic and maybe making it better, you won't want to miss this podcast.Joining me as special guests on this extended edition of #MediaSnack LIVE: Richard Plansky - Regional Managing Director, North America, Forensic Investigations and Intelligence, KrollSherine Ebadi - Managing Director, Forensic Investigations & Intelligence, KrollKelley Elizabeth Train - Programmatic Consultant and AdvisorWe gave listeners some tips on different routes you can take to improve your programmatic performance and reduce waste, tailored to the specific programmatic investment profile that best describes you as an advertiser. Listen in to find out more. At ID Comms, we believe that Brands Deserve Better Media. 📈Find out more at www.idcomms.com