Episode 236 - Unpacking stories with Shuhrat Ashurov

The best business books include powerful stories that get across key points in a memorable, engaging way. What if we could make those stories accessible to more people, more easily? That's the vision that prompted Shuhrat Ashurov to create Storypack, a microlearning app that gives people in business access to a library of stories from business books and also encourages them to add their own.  Shuhrat talks about how he personally recognised the power of story-based learning, the difficulty of getting people on board in the early stages, and the way he and the team have worked with authors to extract the various types of stories in their book from the context of the book so that they can stand alone and reach more people, more easily.  Whatever the future for business books, this is surely a part of it.