Episode 239 - Hospitality Marketing Podcast

Hello everyone and welcome to Hospitality Marketing the podcast, I am your host Loren Gray and this is episode #239 where each week we spend around 20 to 30 minutes sharing the most interesting tools, news, and techniques being used in marketing for the hospitality industry. We also do a quick recap of our weekly Live Video show “This Week in Hospitality Marketing” which also airs every Friday at 11:30 am Eastern US Time.. SO let's get started; 0:01 — Our tool for review this week is; https://geru.com/ 00:09— Our Technique this week is; Budget Stress Testing & Market Scenario Modeling 00:12 — News and Show Review CoHosts Kat Mohammed Tim Peter Robert Cole Three take-aways: 1. In short, the US hotel industry occupancy percentage growth rate has dropped 50 basis points in each of the past two years. 2. The ave daily rate growth has also been cut in half since last year. 3. Unfortunately that combination produces a pathetic 0.74% growth rate in revenue per available room. The bottom line, the industry isn't growing, eliminating any cushion for any looming demand displacement. So with global market volatility imitating a roller-coaster, group events and corporate travel under intense scrutiny, and new COVID-19 cases popping up across the nation... Top Story 1. LIVE BLOG: Impact of coronavirus on the travel industry https://www.phocuswire.com/Coronavirus-impact-travel-industry [Ongoing Updates - a good link to save] Remember — you can find us on Google Play / Apple iTunes / iHeart Radio / Soundcloud / Stitcher / Spotify / Pandora / Tunein / Pocket cast / Breaker / ACast and the list goes on, 36 and counting to be exact. We’re even on Amazon's Alexa, Google Assistant and Siri, Just ask to play “ The Hospitality Marketing Podcast" No matter which one you may use, if you like the show please rate us and leave a comment. That will help others find our content. Also if this is your first time hearing us, you can subscribe to our show on any of those 36 platforms as well. For an archive of all previous podcasts, you can go to hospitalitydigitalmarketing.com/podcasts and don’t forget our live video talk show that you can join and participate in every Friday at 11:30 Eastern US time, called "this week in hospitality marketing The live show". simply go to http://www.hospitalitydigitalmarketing.com/live/ Thank You for the privilege of your time. Talk to you next week!