Episode 24: 1on1 mit dem Automobil-Marketingexperten Jürg...

What this episode covers

Angesichts des Epochenwandels in der Automobilindustrie will sich Mercedes als glasklare Luxusmarke positionieren und sich vom Volumengeschäft verabschieden. Ökonomischer Selbstmord oder strategischer Geniestreich? Der legendäre Elchtest feiert 25jähriges Jubiläum. Mercedes nutzt die Chance für eine kreative Social-Media-Kampagne. Extrem mutig oder schlichtweg souveräner Umgang mit der Vergangenheit? Lassen sich heute noch grosse Markengeschichten mit Impact erzählen oder ist dies nur noch etwas für Romantiker und Romantikerinnen der Werbung?

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Frequently Asked Questions

How long is this episode of Dirty Deeds Done Well?

This episode is 30 minutes long.

When was this Dirty Deeds Done Well episode published?

This episode was published on December 8, 2022.

What is this episode about?

Angesichts des Epochenwandels in der Automobilindustrie will sich Mercedes als glasklare Luxusmarke positionieren und sich vom Volumengeschäft verabschieden. Ökonomischer Selbstmord oder strategischer Geniestreich? Der legendäre Elchtest feiert...

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