Episode 24: Customer Collaboration: The Secret Ingredient to Rapid Growth

In today’s episode, we sit down with Tanya Thompson, founder of The Aroma Labs, as she opens up about how a journey through grief inspired her to start a business that now spans multiple locations. Tanya’s story is both touching and empowering, offering insights into how she skillfully turned a personal loss into a thriving business with a unique approach to customer involvement.Episode Highlights:Tanya shares the key steps she took to transform her curiosity into a successful venture.Curiosity Led to Success: Discover how Tanya’s inquisitive nature fueled her drive as a business owner and paved the way for her innovative product offerings.Perfecting Store Locations: Learn the strategic process Tanya used to identify ideal retail locations, and why location played a crucial role in her rapid expansion.Defining Her Ideal Client Profile: Hear how Tanya meticulously analyzed her target audience and crafted a profile that helped her design products and experiences that truly resonate.Attracting Top Talent: Tanya reveals the essential actions she took to draw in talented team members who aligned with her brand's mission and values.The Game-Changer for Growth:While Tanya’s journey is built on a foundation of grit and passion, she shares the one key common denominator that has propelled her success: involving her customers in future decisions. By embracing customer feedback and making them a core part of her business model, Tanya has created a brand that is not only beloved but also constantly evolving.If you’re a business owner, aspiring entrepreneur, or simply someone who loves a good story of resilience and innovation, you won’t want to miss this inspiring conversation with Tanya Thompson. Hit play to learn from her journey and discover the transformative power of curiosity, community, and passion.About Your Host: Jennifer Kok has been a business owner for over 25 years and now is a business coach.She turned her first business into a franchise and successfully sold it 20 years later.  She was passionate about building a business and a family at the same time.Today she mostly works with creative business owners who are tired of not getting paid enough for their hard work.  She walks them through the 3-step process she developed to allow them to Create More…Earn More…Stress Less.Get your free guide to grow your businesshttps://nextwavebusinesscoaching.com/3-steps-to-be-instantly-referable/Connect with Jen: https://nextwavebusinesscoaching.com/Meet Your Host:Jennifer Kok, Profit and Growth advisor for service-based women entrepreneurs. Women Entrepreneurs hire me to scale and grow their businesses profitably without burnout. I bring financial clarity, strategic focus and structure to the decision-making process. Because the truth is, business owners make decisions all day long, but the ones that really matter are often the hardest ones. Should I hire? Raise my prices? Invest in marketing? Let go of a draining client? Expand, or simplify?My clients, on average, see anywhere between $1k-$4k increase in net income each month without hustle, overwhelm, and burnout.Learn More about my Programs.Get your copy of Make Waves: How Women Entrepreneurs Stop Reacting. Start Profiting and Build a Business That Lasts. Connect with me:Website:Facebook:Instagram:LinkedIn:YouTube: