Episode 24 - Doing good AND doing well - is it possible? / Bessi Graham

Are you an entrepreneur who wants to positively impact the world? Do you feel that despite your success in business you haven’t found fulfilment and have doubts if you can actually leverage your wealth to make a massive difference?  Do you believe that “doing good” and “making money” can’t exist together and that the only way you can contribute is by using the money you make in your business to fund a charity or set up a foundation?  What if we told you that you can do good and make money at the same time?  What if we told you to do good INSIDE your business while continuing to thrive?   Bessi Graham, the co-owner of Benefit Capital in Melbourne, Australia, believes that business can be an incredibly powerful agent for change. She works with business owners to help them put their time, talent, and treasure to work in ways that align with their values and allow them to create a legacy they can be proud of. She joined Sascha Janzen on episode 24 of The True Wealth Project to talk about that and share some of her secrets on how we can bring “doing good” and “making money” back together.  They talk about:  How can a business be a force for good in a sustainable way?  Bessi believes that, first of all, “what makes us be able to maintain the doing good inside the business is that we have to really think about what we as either an individual owner or a family care about.” How you can start doing good INSIDE your business: There are three ways you can start. Bessi and Sascha talk through all three ways.  The Mother Teresa trap: There are four common traps we can fall into when we want to help and contribute. Good intentions aren’t always enough. And doing good is not as easy as it may seem.   Awareness is the first step to take if you want to make a true impact and avoid unintended consequences.   Bessi believes that there are four common traps we can fall into when we want to help. She takes us through all four traps in the conversation. How can these four traps be avoided? Bessie also believes that awareness is the key and that it is important for business owners to recognise that there is value in slowing down and actually just doing the reflective process of really getting to some clarity upfront. If you do that, then a lot of those unintended consequences can be avoided because you can anticipate them.  For these and many more invaluable tips on how we can bring “doing good” and “making money” back together and transform your business into an incredibly powerful agent for change, tune into episode 24 of The True Wealth Project Podcast!  Sign up for The True Wealth Project Podcast newsletter to stay updated and never miss an episode:  https://bit.ly/twpnewslettersib  or buy us a coffee to support us:  https://bit.ly/3U7t3Rn  Where to find Bessi  https://bessigraham.com  https://www.linkedin.com/in/bessi-graham-48a31323/  https://www.facebook.com/bessi.graham  https://www.instagram.com/bessigraham/  Bessi’s Podcast:  https://link.chtbl.com/BothAndwithBessiGraham