Episode 24: MSPs that niche their marketing, sell more

In this week’s episode It’s natural to baulk at the idea of turning away perfectly good clients, but specialising in a market niche doesn’t mean you need limit your options. Join Paul as he explains how you can still maintain a broad range of clients whilst boosting your business by marketing within a specific niche Not only will we be looking at the traffic that you drive to your website and how to improve your conversion rate, but Paul also answers a brilliant question from a listener about the best kind of ‘call to action’ to put on your MSP website Plus a special guest joining Paul to to explain how you could boost your monthly recurring revenue by selling a whitelist antivirus solution, rather than a traditional blacklisting one. It’s called PC Matic and we find out how their whitelisting process means it’s all ready to re-sell Show notes Out every Tuesday on your favourite podcast platform Presented by Paul Green, an MSP marketing expert During the discussion about improving conversions, Paul mentioned the AIDA marketing formula and services from Hotjar.com, Google Optimize & Optimizely Find out more about Paul Green’s MSP Marketing Edge The guest was Corey Munson from PC Matic talking about how to resell their whitelist antivirus solution During the MSP question about the best call to action on a website, Paul mentioned the plugin from calendly.com The guest on May 5th will be Emma Wynne from Gateway HR with an extended discussion about how to look after staff during the Coronavirus lockdown You can join Paul in the MSP Marketing group on Facebook Please send any questions, ideally in audio-form (or any other feedback) to [email protected] Episode transcription Voiceover: Made in the UK for MSPs around the world. This is Paul Green’s MSP Marketing Podcast. Paul Green: Hello, here’s what’s coming up in today’s show. Corey Munson: Even for the least tech savvy out there, I think it’s easy to consume and appreciate the benefit. Paul Green: We’re also going to be looking at the marketing super power of niching, particularly when you do it in a single vertical; and I’m answering a question for an MSP about the best call to action to put on your website . Voiceover: Paul Green’s MSP Marketing Podcast. Paul Green: Sometimes as business owners, we think the answer is just to send more traffic to our website. “Let’s get lots more traffic. Let’s drive some Google ads. Let’s do some...