Episode #24 - Nicole van Beurden, Inventor, Former Professional Triathlete, Carbon Fiber Expert

Former professional triathlete Nicole Van Beurden shares her journey from Toronto to triathlon, emphasizing her passion-driven pursuits. She highlights the significance of mindset in racing, discussing positive self-talk and overcoming failures. Transitioning to her expertise in carbon fiber repair, Nic introduces ELLEVO and SÖR, detailing the rigorous development of high-performance race wheels. Exploring the SÖR wheel's aerodynamics and safety features, Nic compares it to competitors, delves into its design, and envisions the future of cycling. Nicole underscores the importance of a clear company vision, values collaboration, and expresses interest in future partnerships. Follow Nic on IG: https://www.instagram.com/nic_van_beurden/

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