Episode 24: Passive Metering? Data Collection Ethics + Tools for Success

from Stories of Market Research: The Insightrix Podcast · host Insightrix Research Inc.

Passive data collection, or passive metering, is a market research technique that allows data collection without the participants’ direct involvement being studied. With their full knowledge and consent, of course, passive metering can record the participant’s activity – such as a website visit, application usage, what they have purchased, and so much more. This activity […]

Episode metadata supplied by the publisher feed · Published Feb 28, 2021

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