Episode 24: Peter Lundgren, T-Post - Stack Magazines

What this episode covers

For the last 13 years, Peter Lundgren has been mixing magazines with t-shirts: each 'issue' of T-Post is a high quality, ethically produced t-shirt with a graphic on the front and a story printed inside. He runs his apparel publishing empire from Umea in northern Sweden, but we lured him down to speak at this year's EDCH conference in Munich, so I caught up with him there to record this podcast conversation and find out about how he reaches new customers, how marketing has changed over the last 13 years, and why ethical choices need to be visible.

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How long is this episode of Stack Magazines?

This episode is 22 minutes long.

When was this Stack Magazines episode published?

This episode was published on March 17, 2017.

What is this episode about?

For the last 13 years, Peter Lundgren has been mixing magazines with t-shirts: each 'issue' of T-Post is a high quality, ethically produced t-shirt with a graphic on the front and a story printed inside. He runs his apparel publishing empire from...

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