Episode 24: Profit First with Susanne Mariga, CPA

Many entrepreneurs have a tendency to let earning a profit take a back seat to serving clients and customers…but this is not a healthy way to run a business. In this episode, Lorraine welcomes a Profit First certified professional who discusses why it is important to make profit the top priority. Susanne Mariga is a certified public accountant and tax coach, as well as a chartered global management accountant. She is also the best-selling author of Profit First For Minority Business Enterprises, which focuses on how to apply the Profit First principles. With over two decades of experience, Susanne helps her clients achieve their financial goals through business and personal tax planning. She does this by teaching her clients how to design unique Profit First business plans that help ensure success through long-term financial stability. Listeners get to hear Susanne's story of how she started her career in accounting and eventually built her own firm. She reveals why she chose to focus on the Profit First principle and what inspired her to write her book. She also shares strategies for creating helpful habits to increase business profits.   Links Mentioned: Website: https://susannemariga.com/  IG: @susanne.mariga Facebook: @SusanneMariga Facebook Group: Profit First Master Class with Susanne Mariga, CPA LinkedIn: Susanne Mariga YouTube: Profit First with Susanne Mariga, CPA Podcast: The Profit Talk by Susanne Mariga Check out Susanne's book "Profit First For Minority Business Enterprises" here: https://susannemariga.com/book/ Hire your profit first accountant here: https://profitfirstprofessionals.com/ Get full access to Lorraine Schuchart at lorraineschuchart.substack.com/subscribe