Episode 24: Stop packing too much into your stories!

In this super practical episode of The Business of Stories, Susan shares why simplicity is what makes stories compelling - and how packing too much into your story is one of the fastest ways to disengage your audience.She walks you through six clear, easy ways to shorten your stories without losing the meaning, emotion, or message that matters.You’ll discover:How to focus on one moment, one message, one insight - without detours, diversions, or rabbit holesHow using a word limit forces clarity and helps you cut out the clutter.How bullet points can be a powerful storytelling toolWhy knowing the point of your story before you start makes it easier to know what you need to includeHow starting in the moment, and ending sooner than you think, can strengthen the impact.The simple perspective shift that helps you experience your story the way your ideal client will.This clear, actionable episode will help you simplify your stories, sharpen your message, and stop overwhelming your audience - without losing what makes your voice uniquely yours.If you’re ready to stop cramming everything into one story and start sharing with more clarity, compassion and confidence, this episode is a must-listen.If you have a question you would love Susan to answer on the show, please email it (in writing) to [email protected] out Storytelling Mastery here Download my Be The Guide Masterclass hereDownload a free copy of The Business of Stories hereAbout your host Susan Payton:When Susan told her ‘ordinary’ story to 1,500 business owners back in 2015, the response from people who resonated with it and felt connected to her as a result of hearing it, blew her away!In fact, that moment completely changed her business - and her life.Susan has since worked with entrepreneurs all over the world, written the international bestselling book, The Business of Stories, hosted the podcast of the same name, and become a leading authority on how to use storytelling to stand out in your industry.Thousands have used her simple framework to share their message with impact, attract ideal clients and grow their business.Susan has also spoken on stages from Brighton to Barcelona, guested on panels and podcasts and run numerous masterclasses, guest expert sessions and workshops, both online and in person.In a world where it’s getting harder and harder to be heard above the noise, Susan is passionate about showing business owners how to clearly articulate their value and speak to the right people, at the right time, with a simple message and a great story.See my bio here And my speaker page hereConnect with Susan:Email: [email protected]: https://www.linkedin.com/in/susanpaytonuk/Facebook: https://www.facebook.com/SusanPaytonUK/Instagram: https://www.instagram.com/thebusinessofstories/Produced by Winter Audio.Mentioned in this episode:The Story Source Your go to source of stories, ideas, examples and content for your emails, sales, launches and visibility. LIFETIME access for the first 100 people. Buy once. Get LIFETIME access. www.thebusinessofstories.com/source