Episode 24 - The Real Value of a 3D Asset: How Walmart Scales 3D Across the Enterprise

3D is no longer just a design tool—it’s an enterprise asset. In this episode of Connected in 3D, VNTANA Co-founder & CEO Ashley Crowder sits down with Cynthia Maller, Head of 3D Creative Technology at Walmart, to unpack how one of the world’s largest retailers is leveraging 3D to streamline product development, enhance cross-team collaboration, reduce 2D content costs, and drive both B2B and B2C sales. From digital shelf to supplier engagement, learn how Walmart views 3D as a strategic enabler across its organization.