Episode 241: Blake Bartlett - Partner, OpenView

What this episode covers

Calendly, Zoom, Dropbox, Canva - are all great examples of Product-led Growth companies or what is commonly known as PLG for short. So, what is PLG? As defined on OpenView’s website, PLG is an end user-focused growth model that relies on the product itself as the primary driver of customer acquisition, conversion, and expansion. It’s a term that was actually coined by Blake in 2016 and has become the dream business model for entrepreneurs. Thus, I was really excited to interview Blake for our podcast as it was an opportunity to do a deep dive with the expert on PLG models and strategies, which is exactly where we begin our conversation. We take a look at some specific company examples and he shares some great advice on how to adopt an effective PLG strategy. In this episode of our podcast, we also cover: * Blake’s background story and how he got into the investing world including his time spent at Battery Ventures. * All the details on OpenView and the types of investments he is looking to make. * Portfolio company examples, including Calendly. * Advice for companies scaling their hiring during the expansion stage. * And so much more. If you like the show, please remember to subscribe and review us on iTunes, Soundcloud, Spotify, Stitcher, or Google Play.

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