Episode 241 - Building Community with Carlos Alvarez

Community and great brands go hand-in-hand. If you want to maximize LTV, build raving fans, stimulate referrals, and create a stable base of customers - COMMUNITY is at the center. Carlos Alvarez is a legend in the eComm and Amazon seller space. He's been a full-time seller on Amazon for 15 years. He's also in the super-elite club of 9 figure sellers.He's built the world's largest Amazon seller meetup group. It used to be fully in-person before the pandemic, but is now hybrid, allowing for greater accessibility and participation. And that's not all! He's created a community exclusively for physical product brands as well.Here's a look at what we cover:Why focusing on size alone isn't the way to build a large and thriving community.The secret sauce principle of "if everyone is invited, no one is invited."The mechanics of building an email list and how to build an engaged community from that list.How to structure an offer ladder.Tools for building community.Plus more!