Episode 245: 10 Key Facts of Digital Marketing

What We Cover In This Episode: News with Nick and a look at how Capitol Hill is "getting fit" [0:54] Why you need to find and lean into your ideal clients in order to have a successful business and a strong community [5:36] The reasons that SEO is crucial for attracting organic traffic [7:12] What happens when you build a content strategy that offers value [8:27] How to approach leveraging the power of social media to create a dynamic presence [9:51] What the ultimate goal of email marketing should be [11:28] Tips for incorporating video tutorials into your digital marketing strategy [12:25] A look at online reviews and the power they hold [13:13] What to consider with mobile optimization [14:28] Some of the ways to utilize the data analytics tools that are available [15:45] Why you need to have everything dailed in before even starting to do paid advertising [15:51] Quotes: "It was completely different 5 [or] 10 years ago, but now it's once you know your niche audience, you just follow the trends and you just put your niche on each trend." [Megan, 9:13] "Personally I think, vlogging, short posts, long form posts and all the video content you can do is great. People love videos." [Megan, 12:43] "You can't improve what you don't track, and it doesn't really matter how you feel. It just depends what the numbers say, they're the things that move [the needle]." [Nick, 16:00] "You have to earn the right to do paid advertising, in my opinion. Everything needs to be dialed in." [16:45]   LINKS:  Capitol Hill Gets Fit as Myzone Congressional Activity Challenge Returns Fly-In and Advocacy Summit (Washington, D.C., May 7-8) Register Now for the fitDEGREE Owners Summit Happening October 15th, 16th & 17th in Atlanta, GA!  Learn More About Our Partners & Get Exclusive Offers Visit the fitDEGREE Knowledge Base Send Megan Your Playlist or Discuss the Podcast Here! fitDEGREE's Business Portal https://calendly.com/fitdegree/support  [email protected] https://www.instagram.com/fitdegree/ ​​https://www.instagram.com/fitspot_guru/  https://www.fitdegree.com/blog  https://www.youtube.com/channel/UChJ5rK6zWPXjbxtUQx3ys9Q