Episode 246: Cindy Slaughter

Today's guest is the Marketing Director at Momentum Portfolio and the estate agent who became a marketer and the marketer who built a marketing agency and now helps grow self-employed property brokerages.As Marketing Director at Momentum, she leverages her background in agency marketing, property (residential & commercial), and operations to build an in-house delivery function for their growing portfolio. She's on a mission to support their internal customers, from HQ to their self-employed estate agents, fostering collaboration across their brands and nurturing a growing team committed to innovative, omnipresent, data-driven marketing.With a combination of strategic growth and a hands-on approach, I help our brands thrive in a cluttered landscape, demonstrating how modern ways of working can meet and exceed customer expectations in industries that are only beginning to adapt to current times.Beyond her career, she's a proud mother of two girls and is aiming for equality and balance, both professionally and personally, showing her daughters and others that they can build a life they love.In this conversation, we discuss self-employed estate agency, marketing, equality and loads more valuable content for estate agents, so make sure to give the episode a listen and hear from someone right at the heart of one of the leading brokerages in the country.