Episode 246 - How Free Museum Access Could Transform Rochester

Sarah Jesse, Director of the Memorial Art Gallery, joins us to discuss one of the most significant cultural announcements in Rochester in recent memory. After raising a $9 million endowment, MAG is preparing to eliminate admission fees permanently, opening its doors to generations of future visitors.Sarah shares the vision behind the campaign, the challenges of making the case for free admission, how museums contribute to a city’s economic vitality, and why access to art and culture matters for everyone.