Episode 247 - Bad Lettuce....Good Response, with Gina Clementi

If you ate at a fast food restaurant in certain U.S. states in June and July, you ran the risk of having...let's say...less than desirable results. Our guest this week had her own stomach turn at one company's response.   Hello everyone and welcome to episode 247 of the Resilient Journey Podcast, presented by Anesis Consulting Group!   This week, Mark sits down with Gina Clementi, fractional CMO, brand strategist, and founder of Good Story. They explore her recent Substack article about the Cyclospora outbreak. Gina examines how two companies responded very differently when faced with the same crisis. One focused on its own interests, while the other prioritized the needs of consumers.   The conversation also looks at how the current political climate contributed to the situation and Gina warns that communication strategies that may succeed in politics can be damaging during a corporate crisis.   Be sure to follow The Resilient Journey!  We sure do appreciate it! Check out the Resilient Journey Hub! Want to learn more about Mark? Click here or on LinkedIn. Special thanks to Bensound for the music.