Episode 247 | Diversifying Services in Today's Market with Dr. Ajita Robinson

In today's market, it's more crucial than ever for us group practice owners to think like CEOs and differentiate our services. But that's often easier said than done - especially if you're not sure where to start.  In this episode, I chatted all about this with Dr. Ajita Robinson, a licensed clinical professional counselor who specializes in grief and trauma, and an income strategist for therapists. We explored the critical need for diversifying mental health services in the post-COVID era. Dr. Robinson provided invaluable insights on transitioning from a practitioner mindset to a CEO mindset, the importance of increasing marketing touch points, and the advantages of building B2B relationships.  If you're interested in expanding and diversifying services in your practice, you won't want to miss this conversation where we talk about: Why we need to shift from a practitioner mindset to a CEO mindset to create a sustainable practice Increasing marketing touch points to reach a broader audience How to interpret and pivot based on qualitative data Why having a digital footprint for your practice has become more crucial than ever Building business-to-business relationships to expand service offerings Examples of types of partnerships for diversifying services Tune in to this episode to gain practical tips and strategies that can help your practice and thrive in the evolving landscape. Thanks for listening! Like what you heard? Give us 5 stars on whatever platform you're listening from. Need extra support? Join The Exchange, a membership community just for group practice owners on our website www.thegrouppracticeexchange.com/exchange. Talk to you next time!   LINKS: The Group Practice Exchange Programs + Courses The Accountability Equation™ Quiz The Visionary Magazine  Dr. Ajita Robinson's Book: The Purposeful & Profitable Therapist's Guide on Diversifying Income   Connect with Maureen Werrbach & The Group Practice Exchange: Website Facebook Instagram LinkedIn   Connect with Dr. Ajita Robinson: Website Instagram Facebook The Purposeful and Profitable Therapist Collective The Purposeful and Profitable Therapist Summit   This episode is sponsored by TherapyNotes. TherapyNotes is an EHR software that helps behavioral health professionals manage their practice with confidence and efficiency. I use TherapyNotes in my own group practice and love its amazing support team, billing features, and scheduling capabilities. It serves us well as a large group practice owner. Do you ever wish for a financial therapist who could relieve you from the last few months of bookkeeping, talk you off the edge when you're running into issues with Quickbooks, or help you work through a profit plan for growth? GreenOak Accounting does just that! GreenOak Accounting is an accounting firm that specializes in working with group practices. Their value goes WAY beyond bookkeeping; they can help you get on track for financial success. Schedule a free consultation by going to http://greenoakaccounting.com/tgpe