Episode 248: How to Effectively Use Texting to Build the Relationship

Once seen as an invasion of privacy, texting is now one of the most effective tools for donor engagement. With open rates as high as 98%, texts dramatically outperform email and can strengthen relationships when used thoughtfully for outreach, stewardship, and even giving. The key is to keep messages short, timely, and personal—never spammy. When done well, texting becomes another arrow in the quiver of fundraising, deepening impact and building authentic connections in a digital-first world.