Episode 249 Honest Answers with Lena Sisco (Part 2)

John continues his conversation with Lena Sisco. In the previous episode, Lena shared her journey from studying archaeology to becoming a US Naval Intelligence Officer and developing the Sisco Method of Interviewing. In this episode, they discuss the hurdles Lena faced in the early days of entrepreneurship, the importance of self-awareness and situational awareness in building better relationships, asking interrogative questions (who, what, when, where, why, how), and much more! Listen to this episode to learn more: [00:00] - The role of a great leader [04:08] - Hurdles Lena overcame in becoming an entrepreneur [07:04] - The hidden workload of entrepreneurs [08:44] - How Lena improves her significant relationships [11:42] - The waiting in conversations [13:48] - Defining sales and marketing [16:31] - Choosing the right clients and saying no [20:14] - The importance of vetting potential hires and clients [24:09] - Why people avoid calling a lie what it truly is [27:18] - Dating someone who is an expert in human behavior [28:31] - Advice for entrepreneurs and leaders [32:32] - How Lena got involved in TV [35:05] - Analyzing serial killers [38:24] - Lena's ideal client [39:23] - Best way to connect with Lena [40:48] - Lena's definition of success [41:24] - #1 daily habit [42:56] - Traits of a great leader [44:13] - How Lena invests in her growth [48:31] - Book recommendations [50:36] - Closing thoughts NOTABLE QUOTES: "I did not make a salary that could pay my bills for three years… Now I'm making money. So it's being patient, it's being persistent. It's failing and getting back up." "You have got to be self-aware because if you're not, you cannot be situationally aware." "Never partner up with someone who's either going to treat you with disrespect or create chaos and negativity." "The number one, most accurate indicator of deception is behavioral incongruence." "Ask an interrogative question. Make it clear, concise, and specific. You'll get the answer you want and need." "Be super clear, concise, direct, and deliberate in your questioning and communication." "Just because you're asking these very direct, specific, pinpointed, good questions doesn't mean you have to sound like a robot." "If your gut feeling is saying, 'Don't trust them,' pay attention to that gut feeling." "Be ready to lead when you have to, and be ready to serve when you have to." BOOK MENTIONED: Leading Leaders: How to Manage Smart, Talented, Rich, and Powerful People by Jeswald W. Salacuse (https://a.co/d/gFQU7Vb) PODCAST MENTIONED: Craig Groeschel Leadership Podcast (https://tinyurl.com/CraigGroeschelLeadershipPod) USEFUL RESOURCES: https://www.thecongruencygroup.com/ https://www.sectorintell.com/ https://www.linkedin.com/in/lena-sisco-8a31b451/  https://www.instagram.com/lenasisco11/  https://x.com/lenasisco https://www.facebook.com/lena.sisco https://www.facebook.com/lenasiscoTCG https://www.youtube.com/@therealinterrogationroom "My Secret to Breaking Terrorists: Detecting Deception & Rapport" - TEDx Talk https://www.youtube.com/watch?v=Q9j8iJHSCbY&t=63s  You're Lying: Secrets From an Expert Military Interrogator to Spot the Lies and Get to the Truth (https://a.co/d/1kQm5eg) Marine Scout Snipers: True Stories From U.S. Marine Corp Snipers (https://a.co/d/94OrIqW) Honest Answers: Interview and Negotiation Skills to Get to the Truth (https://a.co/d/9g5VBK5)  CONNECT WITH JOHN Website - https://iamjohnhulen.com Instagram - https://www.instagram.com/johnhulen     Facebook - https://www.facebook.com/johnhulen     Twitter - https://www.twitter.com/johnhulen     LinkedIn - https://www.linkedin.com/in/johnhulen     YouTube - https://www.youtube.com/channel/UCLX_NchE8lisC4NL2GciIWA     EPISODE CREDITS Intro and Outro music provided by Jeff Scheetz - https://jeffscheetz.com/