Episode #25: Building Better Radio in a Digital World with Jim Sherwood

In episode number 25 of Behind The Mic with MAB, Amanda Fontaine welcomes Jim Sherwood to the Audio Alchemy Studios. Jim is the founder and lead developer of Skyrocket Radio, a company dedicated to helping radio stations thrive in today’s digital landscape. Jim’s career in radio began in 1988 and has taken him through roles at iHeartMedia, CBS Radio, Cumulus Broadcasting, and several local stations. He has done everything from programming to promotions, hosting on the air, managing digital content, and even broadcasting aboard an aircraft carrier during his Navy service. His passion for radio, music, history, and digital innovation led him to launch Mediagin Creative in 2001 and later Skyrocket Radio in 2013. Today, Jim partners with stations of all sizes to build websites, mobile apps, and digital tools that strengthen brands and deepen audience connection. He also hosts the “Better Radio Websites” podcast, where he shares practical guidance for radio professionals navigating the online world. Amanda and Jim dive into the evolution of radio, the importance of digital presence, and what stations need to succeed in a rapidly changing media environment.   #BehindTheMicWithMAB #AmandaFontaine #JimSherwood #SkyrocketRadio #RadioDigitalStrategy #BroadcastInnovation #RadioIndustry #MississippiBroadcasters #AudioAlchemyStudios #BetterRadioWebsites This episode is produced by Daniel Anderson at Audio Alchemy Productions.