Episode 25: Client Appreciation Efforts

What We Cover In This Episode: How Cherise defines client appreciation [1:24] The benefits of showing authenticity [2:43] How happy clients will equal long-term clients [3:25] A look at growth through referrals [3:39] How to use quarterly client check-in to show client appreciation [4:23] Using B2B partnerships to give your clients special discounts [5:06] The importance of giving a personal touch, shout-out, or gifts for special occasions or sympathies [5:53] Ideas for in-studio and community events to celebrate your current clients and prospective ones [6:58] A reminder that client appreciation is essential [9:30] Quotes: "Clients are the bread and butter of any good business, so every now and then we have to consider what we can do to give back to them." [Megan, 0:42] "Our industry is so focused on relationship building and genuine conversations, so we want to make sure we are saying 'thank you' to our clients." [Cherise,1:52] "The reality is client appreciation efforts directly correlate with retention, which is key in our industry." [Cherise, 2:23] "When our clients are happy, we keep them long term." [Cherise, 3:30] "I am a firm believer that retention and client appreciation starts on Day One." [Cherise, 4:23] "Because we create such close relationships with our clients, it is crucial for gyms and studios to implement meaningful and consistent client appreciation efforts." [Cherise, 9:40] LINKS: [email protected] https://www.facebook.com/groups/fitDEGREE https://calendly.com/fitDEGREE https://www.fitdegree.com/blog  https://www.youtube.com/channel/UChJ5rK6zWPXjbxtUQx3ys9Q