Episode 25: Decoding Law with Neuroscience with Dominique Ashby

Profound understanding of human behavior is a key to success in legal design. Yet legal design doesn’t necessarily aim to nudge people to certain choices, it still seeks to influence people’s behavior in a positive way. When people’s cognitive and emotional needs are being met and they can truly understand what is expected of them, they are more likely to make choices that support the legal wellbeing of themselves and others. Should every legal design team have their own neuroscientist then? Perhaps. At least they should hear what our guest in this episode has to say. In this episode we discuss the possibilities of neuroscience in legal design with neuroscientist Dominique Ashby. Dominique is a former lawyer, who decided to bring her first passion, neuroscience, into the business world. In her own consultancy company, Neuro@Work, Dominique advises organizations in change management using the power of neuroscience. She has also experience from working with legal design teams and explaining lawyers how brains work. Dominique tells us how neuroscience can help law to achieve it’s missions, and on the other hand, what are the perils of behavioral influencing. We also discuss the importance of brain health in work life. If you still brag with your working hours instead of your sleeping hours - this episode is for you!