Episode #25 How To Market Ethically In The Fitness Industry

Making money in the fitness industry is not actually as easy as it seems to be. There are several questionable practices nowadays that are putting people's lives at risk. Often, entrepreneurs promise the moon to their customers just to be able to gain profit. You will usually find that those who make business by selling fitness programs and products are torn between creating appealing advertisements and providing realistic expectations. Most fitness entrepreneurs are tempted to offer quick and massive transformation to promote their business without putting in mind the welfare of their clients. You cannot blame them for selling what the customers want. This type of marketing is easy money marketing. However, these fitness entrepreneurs, more than anybody, know how detrimental this marketing method could be not only to their business, but also to their career. They know that the key to business success is not only selling what customers want, but also giving what they need. Indeed, this can get really tormenting for them. This is exactly why in this week's podcast, we will talk about how to market ethically and make money out of it. I talk with Steve de la Torre, founder of FITPRO INFERNO that showcases fitness professionals around the world as they share their success stories and journeys of overcoming failures. It has been Steve's lifelong career and passion for 16 years now to help fitness professionals improve their business through their marketing. Right now, he owns a transformation center in Newport Beach, California. So, here are the episode's keypoints: Marketing methods in competition with media and pop cultureThe truth behind quick-transformation type of marketingSell people what they want and give them what they needNever market an unrealistic result - Putting realistic spin on your marketingProcessed food is nutrient-deficient? Be your own researcher!On getting outside nutritionists for your businessThe essence of knowing the ingredients when using supplementsUnderstanding the juicing trend - cleansing with juiceFinding balance between using technology in fitness pursuitsOvercomplicating sleep issues - what to do exactly?The role of education in showing the bigger picture of health